Nicole Weber

Brand. Strategy. Web Design.

Who am I?

I’m a brand strategist and designer based in Flims, Switzerland, combining analytical rigor with creative intuition. My background spans 5 years in scientific research – transforming complex data into compelling visuals, business models, and market strategies – before transitioning to design. Now, I leverage this dual perspective to build brands that are emotionally resonant yet strategically airtight. Fluent in English, German, Swiss German, and French, I work at the intersection of logic and feeling.

What I do best

I help you build a brand that feels right – for you, your audience, and the story you want to tell.
Through a mix of strategy, design, and emotion, I create brands that don’t just look good – they connect. Honest, meaningful, and built to last.

Services

Brand Strategy & Positioning

• Strategy workshops to define your brand’s foundation: purpose, tone of voice, and unique selling points.
• Clarify your product structure, audience, and market position so your communication feels focused and aligned.

Creative Direction & Visual Identity

• Complete brand identities — from logos and color palettes to typography and art direction.
• Print and communication materials such as leaflets, brochures, posters, or brand decks that make your message tangible.

Digital & Web Design

• Strategic websites built in Shopify and WordPress, designed to convert and communicate.
• Ongoing website support and visual asset creation — from on-brand banners to seasonal campaigns.

Graphic & Product Design

• Packaging and label design that blends aesthetics with market relevance.
• Marketing visuals and brand assets optimized for both print and digital use.

Now

Freelance Brand Strategist & Designer in the Flims Laax Falera Region · Nicole Weber Designs
Key Account Manager + Business Developer · LAAX